David Sobon's Auction System
o Review previous year's event and evaluate the data.
o Establish fundraising goals and timeline.
o Develop a plan to meet or exceed those goals.
o Present the plan to their staff, committee and board to get their enthusiastic participation.
o Work with committee to develop the best procedures for their event.
o Develop the perfect acquisitions hit list for your event and have a rally with your committee.
o Share our secrets on the sure-fire way to ask for and receive the best items for your auction.
o Auction extras are the key to additional event revenue.
o Advise on the best marketing procedures for the event.
o Develop the best audience for your auction by learning the secrets of getting the money into the room.
o Establish guidelines for the technical stuff; sound system, lighting, space planning and Power Point Presentation.
o Provide auction catalog template with auction rules.
o Share auction forms that increases your return on investment.
o Establish Volunteer Coordinator's job description for the event staff.
o Review procedures and forms for the event day.
o Personally engage with your important donors.
o Best auction practices; bid cards, bid forms, check in and pick up.
o Volunteer training that includes bid spotters, runners, bid recorders and auction staff.
o Entertain your audience, recognize your bidders and respectfully “Don’t leave any money in the room”.
